CEDAR is a major food staple distributor in mid-Kerala. The entity direct procures 25 plus variants of food grains and spices from multiple states and directly distribute these products in the districts of Thrissur and Palakkad.
The brand, which is known for providing the highest quality products at reasonable rates enjoys a loyal customer base through 7 outlets in different areas of Thrissur which include 4 Supermarts and 3 micro marts serving both urban and semi-urban geographies. CEADR supermarts ensure shelf-space for Micro entrepreneurs to sell their limited produce food products.
CEDAR’s Micro Retailer project focuses on fulfilling our vision the of empowerment of the poor and the marginalized segments of society. This model ensures the upliftment of the low-income families, giving them financial independence, and envisages helping women in rural villages generate livelihood, making them self-reliant and entrepreneurial.
Cedar is providing different varieties of products including clean-energy products and Consumer Durable products at affordable prices. It extends support through a uniquely designed programmer which enables field partners (MFIs & NGOs) to effectively implement and quickly scale up its energy program.